Country Advertisement Lesson Plan

Grade: 12th Grade
Subject: World Geography
Activity Time: 5 days (40 minutes)

Analyze Learners

1. 20 students
2. 8 males/12 females
3. Ages 16-17
4. Mental, Social, Physical, Social Notes such as:
o Visual, Kinesthetic, and Verbal learners in the classroom
5. Strengthening their critical thinking skills, as well as their ability to communicate.
6. Learning Styles
(Estimate % of Students)
o Visual 35 %
o Auditory (Aural) 25 %
o Kinesthetic (Hands On) 40 %


State Objectives:

Students will create a video advertisement.
Students will be able to use Windows Moviemaker.
Students will evaluate group presentations.
Students will participate in group presentations.
Students will present their video advertisement.


Media, Materials and Methods

All media and materials needed for the lesson are listed, and are lesson appropriate.
• Paper, pen, pencil
• Digital/Video Camera
• Internet
• Multimedia projector
• 2 computers with Moviemaker


Utilize Media, Materials and Methods

Digital/Video Camera: This will be used to create the video advertisement.
Multimedia Projector: This will be used to present the video advertisement.
Internet: This will be used to research country website.
Computers: Students will upload video advertisement to Windows Moviemaker.

Require Learner Participation

Introduction:
Introduce the idea of using Moviemaker to create a video. Practice using and editing moviemaker. Begin to brainstorm ideas of the country to advertise, props they may need, how and where to film the video.

Activity:
Days 1-2:
1. Divide the class into 4 groups of five.
2. Each group will chose a country in Asia.
3. Research state website for data.
4. Criteria for advertisement
a. 20-30 seconds
b. Titles and Credits
c. Flag
d. Climate
e. Language spoken
f. Currency used
g. Major cities
h. Where to stay
i. How to get around (transportation)
j. Historical places to visit.
k. Places to eat
l. Fun things to do (shopping, festivals, sports games, etc).
m. Warnings for all visitors.

Days 3-4:
1. Use Moviemaker to upload the video.
2. Import the media from either the digital video camera.
3. Edit your movie using effects or transitions and include titles and credits.
4. Publish the movie.


Day 5:
1. Use moviemaker and multimedia projector to present video advertisement.
2. Each group will meet to prepare for their presentations.
3. Presentation of video advertisement.


Wrap-up
Reinforce what they have learned from the lesson.


Evaluate and Revise

Student Performance
Students will be evaluated on group presentations and their ability to create a video using Moviemaker. Students will evaluate group presentations using rubrics.


Media Effectiveness
• Was the video advertisement and multimedia projector useful in promoting class discussion? Did it prove useful for visual learners?
• Did the Moviemaker activity work well amongst the class? Was it easy to use? Was it helpful for kinesthetic learners?
• Was the video advertisement helpful in focusing student responses’?

Instructor Performance
• Did the lesson run smoothly? Was it well-planned?
• Did the class respond well to the lesson?
• Were the learning objectives achieved?
• Could the lesson be improved in the future?